About


Meme:
A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures.

Genome:
The complete set of genes or genetic material present in a cell or organism.

Memome:
The meme version of a genome; the complete architecture of ideas.

I spent a lot of years debugging my wetware -- doing therapy or otherwise examining how my life grew out of the things I thought. I grew up with some really bad ideas, and it was clearly messing up my life. It was clear to me that in order to fix my life, I first had to fix my ideas. As I have turned my attention towards the art of making money, I have begun wondering a lot more about the architecture of ideas as applied to business.

In the Internet age, a lot of businesses may have relatively little physical architecture or infrastructure. This introduces new challenges in effectively developing a business. With a brick and mortar business, if your explicit mental models or ideas about the company or product are inaccurate but your physical choices still work, you may still have a viable business. Your choices may express hidden assumptions that you are not consciously aware of.

However, if you code for a living or have an online business, failing to have an accurate mental model can be very deadly to the business in question. Blogs, online communities, games and other virtual goods and services seem especially vulnerable to the problems caused by bugs in the wetware -- by bad conceptualizations of how things work. This space is my attempt to explore the architecture of ideas, especially as they impact businesses and the Internet.