About
The Bible says In the beginning, there was the word. In Classical Greek, it really means something like "At first, there was a concept out of which grew all other things."
I spent a lot of years debugging my wetware -- doing therapy or otherwise examining how my life grew out of the things I thought. It was clear to me that in order to fix my life, I first had to fix my ideas.
As I have turned my attention towards the art of making money, I have begun wondering a lot more about the architecture of ideas as applied to business. I think it works the same way in business: Successful businesses must first be conceived as a thought, they must first be imagined or dreamed up, and never mind the meme "Ideas are nothing. Execution is everything."
Ideas aren't nothing. That meme captures two truths:
1. Good ideas aren't enough. There's a lot of work that has to happen to deliver a profitable product just like a lot of work and other resources go into delivering a healthy baby some substantial time after conception.
2. Words frequently fail to adequately convey what someone really has in mind and they may have a zillion baked in assumptions they aren't really aware of, kind of like a screwed up younger me in need of therapy. So you don't really know what they have in mind until they build the bleeping thing.
In the Internet age, a lot of businesses have relatively little physical architecture or infrastructure. They are largely online and are virtual experiences with Internet-mediated relationships to the public.
This introduces new challenges in effectively developing a business. With a brick and mortar business, if your explicit mental models or ideas about the company or product are inaccurate but your physical choices still work, you may still have a viable business. Your choices may express hidden assumptions that you are not consciously aware of or may retain proven ideas known to work even if you don't personally have a PhD in marketing and have no idea why it works.
The Internet is still kind of the Wild West of a whole new world and if the ideas behind a project aren't sound, you can watch those bad ideas proliferate like memetic weeds. And now we have words for that, like enshittification of the Internet.
If you code for a living or have an online business or project of some sort, failing to have an accurate mental model can be very problematic. Blogs, online communities, games and other virtual goods and services seem especially vulnerable to the problems caused by bugs in the wetware -- by bad conceptualizations of how things work.
This space is my attempt to explore the architecture of ideas. It's not really about the Internet. The Internet is just kind of the canary in the coal mine for "Welp, you had a bad idea in there somewhere, so it DIED."
See posts labeled 101 for additional background information on what I'm trying to do here. And this is why I named it Memome Project:
14 June 2026
I spent a lot of years debugging my wetware -- doing therapy or otherwise examining how my life grew out of the things I thought. It was clear to me that in order to fix my life, I first had to fix my ideas.
As I have turned my attention towards the art of making money, I have begun wondering a lot more about the architecture of ideas as applied to business. I think it works the same way in business: Successful businesses must first be conceived as a thought, they must first be imagined or dreamed up, and never mind the meme "Ideas are nothing. Execution is everything."
Ideas aren't nothing. That meme captures two truths:
1. Good ideas aren't enough. There's a lot of work that has to happen to deliver a profitable product just like a lot of work and other resources go into delivering a healthy baby some substantial time after conception.
2. Words frequently fail to adequately convey what someone really has in mind and they may have a zillion baked in assumptions they aren't really aware of, kind of like a screwed up younger me in need of therapy. So you don't really know what they have in mind until they build the bleeping thing.
In the Internet age, a lot of businesses have relatively little physical architecture or infrastructure. They are largely online and are virtual experiences with Internet-mediated relationships to the public.
This introduces new challenges in effectively developing a business. With a brick and mortar business, if your explicit mental models or ideas about the company or product are inaccurate but your physical choices still work, you may still have a viable business. Your choices may express hidden assumptions that you are not consciously aware of or may retain proven ideas known to work even if you don't personally have a PhD in marketing and have no idea why it works.
The Internet is still kind of the Wild West of a whole new world and if the ideas behind a project aren't sound, you can watch those bad ideas proliferate like memetic weeds. And now we have words for that, like enshittification of the Internet.
If you code for a living or have an online business or project of some sort, failing to have an accurate mental model can be very problematic. Blogs, online communities, games and other virtual goods and services seem especially vulnerable to the problems caused by bugs in the wetware -- by bad conceptualizations of how things work.
This space is my attempt to explore the architecture of ideas. It's not really about the Internet. The Internet is just kind of the canary in the coal mine for "Welp, you had a bad idea in there somewhere, so it DIED."
See posts labeled 101 for additional background information on what I'm trying to do here. And this is why I named it Memome Project:
Meme:
A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures.
Genome:
The complete set of genes or genetic material present in a cell or organism.
Memome:
The meme version of a genome; the complete architecture of ideas.
14 June 2026